Application name is one of the most important factors for mobile application. When people search, they will first evaluate you with your application name. Therefore, the name should reflect the content of the application and at the same time should not be very different from the name of similar applications. For example, it is more advantageous to say “Instagram Social Platform” instead of “Instagram” when naming the application. You should also search for the most popular words, competitors, search volume, and pay attention to them in the application name.