App Store Optimization

What is the App Store Optimization?

Mobile App SEO | App Store Optimization (ASO) is an optimization effort to maximize the search results of App stores such as App Store and Google Play Store. It is an important digital marketing channel for Mobile Marketing.

How to App Store Optimization?

Application Name

Application name is one of the most important factors for mobile application. When people search, they will first evaluate you with your application name. Therefore, the name should reflect the content of the application and at the same time should not be very different from the name of similar applications. For example, it is more advantageous to say “Instagram Social Platform” instead of “Instagram” when naming the application. You should also search for the most popular words, competitors, search volume, and pay attention to them in the application name.

Icons, Promotional Videos, Images

Icon selection is very important for the user to evaluate the visuals that introduce the application. An introductory video shot specifically for how the app works or its content is very useful for your showcase to use both vertical and horizontal screenshots of the app.

Keywords

Keyword is one of the most important SEO factors that need to be considered to get out of searches. Keywords should reflect the content of the application, and should be selected from keywords with search volume. In addition, the keyword should be used in the content, title, meta description and should be highlighted.

Application Ratings and Ratings

The higher the number of points, evaluations and comments received by the application, the greater the confidence in the application. Both Google Play and the App Store make the app with a high number of comments and reviews appear on top. In terms of the user is also more demanding applications with high scores.

Deep Links

Deep Link means that the user can access the download page directly from the application store via a link clicked from a website. In this case, if you have a web site, here is a very effective way to give a deep link to your application. Also, one of the most effective ways is to publish a video promoting the application on the YouTube channel and direct the user to the application page from there.

Importance and Development of Mobile Application

Importance of Mobile Application

There are 2.7 billion smartphone users in the world and people are looking at their phones or checking their notifications. As a result of such a phone commitment, everything that is available on mobile is becoming more and more valuable. The most important of these is mobile applications.
Today there are 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play Store.
If we look at the number of mobile application downloads, 178 billion applications in 2017 and 205 billion applications were downloaded in 2018. According to these estimates, 255 billion mobile applications are expected to be downloaded in 2022.