Beacon Technology

Beacon Technology is a Bluetooth low energy class used for indoor navigation and digital marketing to send notifications to other smart devices with bluetooth technology. The Beacon technology combines the ability to provide location in small spaces and the customer’s ability to use the shopping characteristics, enabling the customer to be contacted at the right time. It can also provide interactive information about nearby products. This aspect offers great opportunities for marketing.

How Beacon Technology Works?

To use Beacon technology first, the device must have the required application installed. Another requirement is bluetooth. You cannot use this technology without bluetooth turned on on your device. Another element is proximity. Beacons are vehicles that operate at a limited distance.

Benefits of Beacon for Brands

Beacon Kullanımının Markalar Açısından Faydası Nedir

What about beacon technology? This technology can integrate with internet advertising and allow you to see live advertising return. For example, a customer enters a search term in the Google search engine, Google Ads appears in the search results, and the user clicks on them. He then closes the internet and decides to go to the store where he clicks on his ad to see the product live. At this point, the beacon application can detect the user coming with advertising and notify the store.

Another usage example is to send notifications according to the customer’s shopping habits. When passing by a store that the customer has entered or followed before, it can send notification to the customer, notify the discounts and encourage the user to act.

Beacons also provide Google My Business optimization. By adding a beacon application to the business, you can get detailed information about popular visit times and visitors. In this way, the My Business list can be strengthened.

User Benefits of Using Beacon

Beacon Kullanımının Kullanıcı Açısından Faydası Nedir

What about beacon technology? This technology can integrate with internet advertising and allow you to see the return of advertising alive. For example, a customer enters a search term in the Google search engine, Google Ads appears in the search results, and the user clicks on them. He then closes the internet and decides to go to the store where he clicks on his ad to see the product live. At this point, the beacon application can detect the user coming with advertising and notify the store.

Another usage example is to send notifications according to the customer’s shopping habits. When passing by a store that the customer has entered or followed before, it can send notification to the customer, notify the discounts and encourage the user to act.

Beacons also provide Google My Business optimization. By adding a beacon application to the business, you can get detailed information about popular visit times and visitors. In this way, the My Business list can be strengthened.

Beacon Kullanımı Örnekleri Starbuks Nedir

Starbucks; uses beacon technology in payments, related promotions and contact with customers.

Onyx Technology uses beacon technology in buses to guide visually impaired people. The project informs the user of the bus when an upcoming bus arrives, allowing visually impaired people to use the bus.

The Guggenheim Museum uses beacon technology to interactively inform museum visitors about the artifacts. In this way, people entering the application from mobile devices via bluetooth receive notification to their phones and people are assisted while visiting the museum without anyone being disturbed.

A technology company has created a Beacon Registration Guide at the Airport using beacon. With this application, it is possible to provide location service and aircraft departure time information to passengers at the airport.

Some universities and departments send notification to students entering the department’s door using beacon technology to announce events or announcements. In this way, notifications related to the department are sent to the people in that department.

Beacon Types

iBeacon

IBeacon, a product from Apple, is the first Bluetooth Beacon technology to emerge. That’s why later products were based on iBeacon. iBeacon can be recognized and interoperable with any Apple device. Beacon software used in Starbucks payment and promotion system can be given as an example.

AltBeacon

It is an open source beacon type provided by Radius Networks. Its features are similar to Apple iBeacon but not so common. Although it differs with some features it can be used in similar places with iBeacon. It is free to use.

Eddystone

It is an open source type of beacon issued by Google and has an Apache License. Easily manageable using Eddystone Beacon API. Available for both Android and Apple users.