Content Marketing

Content Marketing is the marketing channel for reaching the potential customer, promoting the product and contacting the customer in the purchasing processes. Usually a content is first published on the website then e-mails, social accounts, magazines, paid ads and so on. The content is distributed to the audience with promotional content. A brand that cannot produce content or cannot reach the Content Marketing it produces will not reach its target. All other digital marketing channels are based on content.

Importance of Content Marketing

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Content Marketing includes interesting, original and creative ideas and strategies that can carry the brand to the top. According to a 2017 survey, businesses value content marketing the most and work on it.

One of the most preferred reasons is the low cost. Opening a social media account, creating a blog post or email content is very cheap or costless. Today, it is known that many small businesses devote more than advertising budget to website content. Because it must be acknowledged that the quality and exciting content reaching potential customers will produce the best result.

It is more important to invest in content and to create a reliable and high quality image instead of the enterprises that allocate money to advertising and shine at the same time but cannot get the desired return. But, of course, some platforms or paid advertisements must be used to distribute or reach the audience.

Content Marketing Types

E-Mail
One of the most used methods in content marketing is email marketing. Many brands or online stores; newsletters, discount news and updates via e-mail. Most companies engaged in content marketing used the channel of email marketing. E-mails providing carefully prepared content; strengthens the brand, provides return to the site and pushes shopping.
Storytelling
To explain the brand or the work done to make it interesting to impress the audience. These can be success stories or stories of products sold or serviced. For example, “I had great difficulties at the university, I liked walking and climbing, but you didn’t have the necessary equipment. I would still walk long distances to participate in trekking activities. But my shoes were so bad that I always turned my feet wet and crushed. The equipment we sell today is the product of the ideas I dreamed of and designed. Içerik Imiz Our company sells outdoor shoes er.
Success stories that tell how the brand grows and grows is one of the most popular content types.
Video
Video content is one of the most noticeable content types. It would be unreasonable to stay away from this area, especially when Youtube became the second largest search engine and Instagram started lgtv videos for long videos. Videos can be used for educational purposes as well as for attracting interest and acquiring new followers. Most people decide whether to follow a product review before purchasing a product.
Podcast
Podcast is a type of content that can be recorded and then accessed again for playback or playback. The listening list can be a watch list, a radio program, or any program with speakers. It has appeared on many different platforms today, although it has emerged with the iPhone. Recently, brands have used podcasts in marketing to be very trendy and interesting.
Social Media
Social media is one of the most actively used internet areas. It is one of the most important channels of reaching too many people. Attracting the audience’s attention by creating engaging social media content provides excellent feedback.
GE (General Electric) is an example. GE, who doesn’t look very exciting when it comes to electricity, actually attracted the attention of many people with interesting photos and hashtag works he shared on social media. Reaching a wide audience, every photo gets a lot of comments. It can be the best example of how we can strengthen and brand the brand with social media strategies.
Blog Posts
It is the easiest way to tell news or generated content about a brand or business. A blog that ranks high in the search engine gets the trust of the audience and even engages in purchasing processes. Regularly updating blog posts and giving backlinks to another owned website or social media account from there raises the brand’s prestige.
Infographics
It means that the data is presented with graphics. People care about graphics and find it easy to understand. Therefore, it is interesting and valuable to include infographics in the content. Supporting the subject with such graphical data in the content will improve the quality of the content.

Which Content Marketing Channel Is Most Preferred?

The Content Marketing types are varied and continue to grow with each passing digital world. When determining the types of content, brands should take into consideration their target audience, which media they use, age range and interests. The following graphic shows the content tactics which Content Marketing Institute 2018 prefers in content marketing.

Content Marketing Strategies

Decide your audience and what content channel to use. Then do gymnastics on how to present it.
Plan the best time for realization of plans and dissemination of content. Keep track of current events and create this schedule.
Be in constant interaction with the audience from your social media accounts. Shares are not ordinary, they are original and interesting.
Put the brand forward, not sales. This increases the trust and brand value of the brand.
Make keywords and SEO work to make the content stand out. Analyze how the audience gets to you and use keywords or hashtags in this direction.
Prepare and share email newsletters with subscribers. The most important tactics that increase the site visitors are e-mail advertisements.

Content Marketing Success Stories

Red Bull

Red Bull, which produces an energy drink, did its content marketing so well that it has come to a very good place today. He introduced himself very well in extreme sports, extreme sports and festivals and made a very large audience look at the brand positively. Here we see how important it is to recognize the customer profile and produce content for it. The brand, which emphasizes energy in its promotions and invites to be active, actively supported this by participating in sports and parachute jumps.

Especially Felix Baumgartner, who jumped from the moon with a parachute, made this jump with the support of Red Bull. This jump, which was watched millions of times through Youtube channel, greatly increased the brand’s followers, subscribers and popularity.

G.I. Joe A Real American Hero

One of the most impressive examples of Content Marketing is the partnership of Marvel and Hasbro.

Kenner toy company G.I. Joe – A True American Hero action figures have added a big comic fiction behind the toys to increase the sale of their toys. They succeeded in creating the desired effect and the toys of the series were very popular with children of a certain age group.