Red Bull, which produces an energy drink, did its content marketing so well that it has come to a very good place today. He introduced himself very well in extreme sports, extreme sports and festivals and made a very large audience look at the brand positively. Here we see how important it is to recognize the customer profile and produce content for it. The brand, which emphasizes energy in its promotions and invites to be active, actively supported this by participating in sports and parachute jumps.
Especially Felix Baumgartner, who jumped from the moon with a parachute, made this jump with the support of Red Bull. This jump, which was watched millions of times through Youtube channel, greatly increased the brand’s followers, subscribers and popularity.