One of the most used methods in content marketing is email marketing. Many brands or online stores; newsletters, discount news and updates via e-mail. Most companies engaged in content marketing used the channel of email marketing. E-mails providing carefully prepared content; strengthens the brand, provides return to the site and pushes shopping.
Content Marketing is the marketing channel for reaching the potential customer, promoting the product and contacting the customer in the purchasing processes. Usually a content is first published on the website then e-mails, social accounts, magazines, paid ads and so on. The content is distributed to the audience with promotional content. A brand that cannot produce content or cannot reach the Content Marketing it produces will not reach its target. All other digital marketing channels are based on content.
Importance of Content Marketing
Content Marketing includes interesting, original and creative ideas and strategies that can carry the brand to the top. According to a 2017 survey, businesses value content marketing the most and work on it.
One of the most preferred reasons is the low cost. Opening a social media account, creating a blog post or email content is very cheap or costless. Today, it is known that many small businesses devote more than advertising budget to website content. Because it must be acknowledged that the quality and exciting content reaching potential customers will produce the best result.
It is more important to invest in content and to create a reliable and high quality image instead of the enterprises that allocate money to advertising and shine at the same time but cannot get the desired return. But, of course, some platforms or paid advertisements must be used to distribute or reach the audience.
Content Marketing Types
Which Content Marketing Channel Is Most Preferred?
The Content Marketing types are varied and continue to grow with each passing digital world. When determining the types of content, brands should take into consideration their target audience, which media they use, age range and interests. The following graphic shows the content tactics which Content Marketing Institute 2018 prefers in content marketing.
Content Marketing Strategies
Content Marketing Success Stories
Red Bull, which produces an energy drink, did its content marketing so well that it has come to a very good place today. He introduced himself very well in extreme sports, extreme sports and festivals and made a very large audience look at the brand positively. Here we see how important it is to recognize the customer profile and produce content for it. The brand, which emphasizes energy in its promotions and invites to be active, actively supported this by participating in sports and parachute jumps.
Especially Felix Baumgartner, who jumped from the moon with a parachute, made this jump with the support of Red Bull. This jump, which was watched millions of times through Youtube channel, greatly increased the brand’s followers, subscribers and popularity.
G.I. Joe A Real American Hero
One of the most impressive examples of Content Marketing is the partnership of Marvel and Hasbro.
Kenner toy company G.I. Joe – A True American Hero action figures have added a big comic fiction behind the toys to increase the sale of their toys. They succeeded in creating the desired effect and the toys of the series were very popular with children of a certain age group.