Digital Marketing and Traditional Marketing
PR and Reputation Management
For Digital Marketing people, business profile, recognition, perception of the audience is very important. In order to survive this competition, it is absolutely necessary to have a strong profile in social networking environments and online promotion efforts. For this purpose, the feature and message should be identified, promotional activities should be done by people who affect large masses and social media should be managed very well. Linking with journalists or professionals in the industry through LinkedIn and Twitter is important for the brand. Publishing press releases will allow these people to be discovered. These bulletins should be sent to relevant people in the sector and paid advertisements should not be avoided. These sharing and ads should be strengthened with blog posts.
Digital Marketing Channels
Digital marketing has multiple channels, which can be divided into online marketing channels and online marketing channels. The main difference between the two is that online marketing channels need the internet, while offline marketing channels are digital tools that do not need the internet.
Digital Marketing Online Channels
Digital Marketing Offline Channels
TV marketing is not dead, on the contrary, it is a marketing channel that will gain momentum in the coming years. Marketers can only make assumptions based on statistics from a limited number of people. The adoption of Internet television will dramatically change this. Marketers will be able to target audiences based on a number of factors and make informed decisions about which content to produce.
Although SMS is not the most powerful digital marketing channel, it is still an effective channel. But it can be said that the effect is gradually decreasing because people prefer to use WhatsApp or Facebook Messanger instead of SMS.
However, SMS marketing can be used to get more visits to your local store.
Radio is another tool that is not as effective as other digital marketing techniques. The main problem with the radio is that you do not fully know the return on your investment. When you pay for a radio ad, you can only assume the amount of people who hear the ad based on the number of listeners that a particular radio station has.
Radio is a good channel for local businesses and for small communities that are not much affected by social media.
Billboards are considered as part of digital marketing. Electronic billboards are available in public places and are a more traditional channel in your digital marketing arsenal.
It can be assumed that there is an identifier in the region where it is located and it attracts attention.