E-Commerce

E-Commerce is a secure trade model offered to the buyer for the production, advertisement and sale of products, services or goods in electronic environment or devices where the internet platform is used. Thanks to this model, buyers can access the products and services they dream of with a single button and offer advantages in sales and marketing areas for enterprises.

In the electronic commerce environment, products, services or information can be bought, sold, transferred and relocated. The only difference of this purchase-sale from normal trade is that production, promotion, sale, insurance, distribution and payment transactions are done over the internet. Electronic commerce, which we know as e-commerce, is referred to as digital economy and e-economy.

E-Commerce; This course covers the meeting of the enterprises in electronic media before the trade, informing and researching the trade. In addition, the products sold, services delivered to the customer and after sales maintenance, support, etc. services.

E-Commerce Tools

All kinds of technological tools that make it easier for every company, institution, person to trade are called e-commerce tools. Telephone, Fax, Television, Computer, Electronic Payment and Money Transfer Systems (Payment Technologies; Credit Cards, Smart Cards) and Internet can be given as examples.

E-Commerce Stages

If you want to step into e-commerce, you must first determine the product or service you will put on sale. The most important thing that may not be sufficient to determine the product or service alone is the idea. You should have a good idea if you want to sell your products or services on the Internet.

It is a sales environment. For the product sold, the manufacturer issues an invoice and accepts payment from the consumer. All commercial responsibilities are performed through the company. This company should determine the advantages of the service or product that it will put on the market in the idea process differently from other equivalent products. In the procurement process, it must determine how to supply and deliver the product to the buyer. Finally, in the payment process, a secure environment should be created to make the customer feel that the payment is made safely.

Advantages of E-Commerce

Its allows customers to shop at any time anywhere in the world, regardless of time and location. Shops can serve customers 24/7.
In E-Commerce, customers can quickly search the price of each company’s website and products. This increases competition between firms and reduces the prices of products.
In E-Commerce, companies can make one-to-one marketing with their customers and use their data and experience to offer high quality products to each customer, making them feel special.

The cost of opening a virtual store on the Internet is much lower than the cost of opening a physical store. There is also the opportunity to sell at low expenses by eliminating the high inventory costs of it.
E-Commerce minimizes the time loss of the customer according to the shopping made by going to the stores. Now the customer can both shop and pay instantly without waiting. In addition, e-commerce reduces transportation costs because it is space-independent.
In E-Commerce, customers can see a large variety of products, the chance to find the most affordable product increases.

E-Commerce Business Models

With the development and progress of E-Commerce in the world, different E-Commerce business models have emerged. E-Commerce is divided according to the way it works, the platform and the business model. Although each of these models seems different from each other, they affect each other in terms of business.

It is not only to shop online, but also learn that there are different business models and new business models can be added with the developing technology. If you want to come to a good place in this area, you should get a good market share and succeed in staying in your position. You must move. Now let’s take a look at the most used e-commerce business models today.

E-Commerce Business Models

With the development and progress of E-Commerce in the world, different E-Commerce models have emerged. E-Commerce is divided according to the way it works, the platform and the business model. Although each of these models seems different from each other, they affect each other in terms of business.

E-Commerce is not only to shop online, but also learn that there are different business models and new business models can be added with the developing technology. If you want to come to a good place in this area, you should get a good market share and succeed in staying in your position. You must move. Now let’s take a look at the most used e-commerce business models today.

B2C (Consumer to Business)

In business-to-consumer business transactions, the task of e-commerce is to carry out business relations and transactions between the business and the customer over the web. It is the most known type of e-commerce. In the B2C model, companies sell products and services directly to consumers, enabling them to reach a wide customer base. Examples of companies working in this way are Amazon.com from the world, hepsiburada.com, n11.com, hizlial.com, teknosa.com, ebebek.com, idefix.com from our country.

B2B (Business to Business)

The objective of e-commerce from Business to Business is to provide the sales, use and sharing of the relevant products, services and information in the enterprises by providing integration to the units (manufacturer, supplier companies, dealers, stores, departments, etc.) where automated systems work together.
B2B e-commerce has stock and logistics benefits compared to B2C sales companies. With the XML information obtained from the sites using B2B, it is provided to its existing customers by showing their products and stocks and supplying through B2B model as the order arrives. In this way, companies get rid of excess inventory costs. Ingram Micro from the world and Index Group from our country can be given as an example for the companies that work in B2B way.

C2C (Consumer to Consumer)

In the Consumer to Consumer model, B2C is a similar simultaneous parallel operation. In this model, companies create a platform for products and services that consumers can sell to each other and generate various types of income from these transactions, including commissions. Such sites are very advantageous for the consumer. Companies make regular purchases and sales of products and services without entering the commercial obligations they enter regularly.C2C works on the eBay in the world, and in our country sahibinden.com, gittigidiyor.com are example.

Other e-commerce business models that are used less in the model are as follows.

C2B (Consumer to Business): Consumer to Business E-Commerce
B2E (Business to Employee): E-Commerce from Company to Employee
G2G (Government to Government): Government-to-Government E-Commerce
G2B (Government to Business): Government to Business E-Commerce
B2G (Busines to Government): E-Commerce from Company to Government
G2C (Government to Consumer / Citizen): Government-to-Consumer /Citizen E-Commerce
C2G (Consumer / Citizen to Government): Consumer / Citizen to Government E-Commerce

By Business Model

Horizontal E-Commerce
It is the business model of e-commerce sites that host a large variety of different products and product groups. Sites that use B2C work in this model. A large team and strong capital are essential for logistics and marketing issues when managing a large product group. Amazon.com can be given as an example of horizontal e-commerce in the world, while hepsiburada.com can be shown as an example in our country.
Vertical E-Commerce
It is an e-commerce business model that focuses on a fixed fixed product or product group. This model, which was developed and developed later in horizontal e-commerce, was formed as a result of the determination and evaluation of new product needs in the market. Examples of Vertical Trade model are Ebebek, Saat & Saat, Decathlon, Ofix.
Marketplace
Market places are sites that allow consumers to sell goods and services to each other mutually. Companies act as intermediaries between buyers and sellers. In addition to receiving commissions from e-commerce on the marketplace platform, it also comes in different types of revenues. Marketplace business model is C2C business model. Examples of this business model are eBay, sahibinden.com for sale at gittigidiyor.com.

By Platform

Mobile E-Commerce
It is the business model of e-commerce sites that host a large variety of different products and product groups. Sites that use B2C work in this model. A large team and strong capital are essential for logistics and marketing issues when managing a large product group. Amazon.com can be given as an example of horizontal e-commerce in the world, while hepsiburada.com can be shown as an example in our country.
Social E-Commerce
It is an e-commerce business model that is developed day by day through social networks. Considering that the importance of social networks is increasing day by day, we can say that social e-commerce has high potential compared to mobile.

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E-Commerce

E-Commerce Tools