Its allows customers to shop at any time anywhere in the world, regardless of time and location. Shops can serve customers 24/7.
E-Commerce is a secure trade model offered to the buyer for the production, advertisement and sale of products, services or goods in electronic environment or devices where the internet platform is used. Thanks to this model, buyers can access the products and services they dream of with a single button and offer advantages in sales and marketing areas for enterprises.
In the electronic commerce environment, products, services or information can be bought, sold, transferred and relocated. The only difference of this purchase-sale from normal trade is that production, promotion, sale, insurance, distribution and payment transactions are done over the internet. Electronic commerce, which we know as e-commerce, is referred to as digital economy and e-economy.
E-Commerce; This course covers the meeting of the enterprises in electronic media before the trade, informing and researching the trade. In addition, the products sold, services delivered to the customer and after sales maintenance, support, etc. services.
E-Commerce Tools
All kinds of technological tools that make it easier for every company, institution, person to trade are called e-commerce tools. Telephone, Fax, Television, Computer, Electronic Payment and Money Transfer Systems (Payment Technologies; Credit Cards, Smart Cards) and Internet can be given as examples.
E-Commerce Stages
If you want to step into e-commerce, you must first determine the product or service you will put on sale. The most important thing that may not be sufficient to determine the product or service alone is the idea. You should have a good idea if you want to sell your products or services on the Internet.
It is a sales environment. For the product sold, the manufacturer issues an invoice and accepts payment from the consumer. All commercial responsibilities are performed through the company. This company should determine the advantages of the service or product that it will put on the market in the idea process differently from other equivalent products. In the procurement process, it must determine how to supply and deliver the product to the buyer. Finally, in the payment process, a secure environment should be created to make the customer feel that the payment is made safely.
Advantages of E-Commerce
E-Commerce Business Models
With the development and progress of E-Commerce in the world, different E-Commerce business models have emerged. E-Commerce is divided according to the way it works, the platform and the business model. Although each of these models seems different from each other, they affect each other in terms of business.
It is not only to shop online, but also learn that there are different business models and new business models can be added with the developing technology. If you want to come to a good place in this area, you should get a good market share and succeed in staying in your position. You must move. Now let’s take a look at the most used e-commerce business models today.
E-Commerce Business Models
With the development and progress of E-Commerce in the world, different E-Commerce models have emerged. E-Commerce is divided according to the way it works, the platform and the business model. Although each of these models seems different from each other, they affect each other in terms of business.
E-Commerce is not only to shop online, but also learn that there are different business models and new business models can be added with the developing technology. If you want to come to a good place in this area, you should get a good market share and succeed in staying in your position. You must move. Now let’s take a look at the most used e-commerce business models today.
B2C (Consumer to Business)
In business-to-consumer business transactions, the task of e-commerce is to carry out business relations and transactions between the business and the customer over the web. It is the most known type of e-commerce. In the B2C model, companies sell products and services directly to consumers, enabling them to reach a wide customer base. Examples of companies working in this way are Amazon.com from the world, hepsiburada.com, n11.com, hizlial.com, teknosa.com, ebebek.com, idefix.com from our country.
B2B (Business to Business)
The objective of e-commerce from Business to Business is to provide the sales, use and sharing of the relevant products, services and information in the enterprises by providing integration to the units (manufacturer, supplier companies, dealers, stores, departments, etc.) where automated systems work together.
B2B e-commerce has stock and logistics benefits compared to B2C sales companies. With the XML information obtained from the sites using B2B, it is provided to its existing customers by showing their products and stocks and supplying through B2B model as the order arrives. In this way, companies get rid of excess inventory costs. Ingram Micro from the world and Index Group from our country can be given as an example for the companies that work in B2B way.
C2C (Consumer to Consumer)
In the Consumer to Consumer model, B2C is a similar simultaneous parallel operation. In this model, companies create a platform for products and services that consumers can sell to each other and generate various types of income from these transactions, including commissions. Such sites are very advantageous for the consumer. Companies make regular purchases and sales of products and services without entering the commercial obligations they enter regularly.C2C works on the eBay in the world, and in our country sahibinden.com, gittigidiyor.com are example.
Other e-commerce business models that are used less in the model are as follows.
- C2B (Consumer to Business): Consumer to Business E-Commerce
- B2E (Business to Employee): E-Commerce from Company to Employee
- G2G (Government to Government): Government-to-Government E-Commerce
- G2B (Government to Business): Government to Business E-Commerce
- B2G (Busines to Government): E-Commerce from Company to Government
- G2C (Government to Consumer / Citizen): Government-to-Consumer /Citizen E-Commerce
- C2G (Consumer / Citizen to Government): Consumer / Citizen to Government E-Commerce