The Effects of Social Media are increasingly touching our lives. Today people spend hours every day on social media, while there are 59 million Internet users of social media in Turkey. There are 3.4 billion active social media users in the world. As such, social media cannot be expected to affect people. It provides convenience in areas such as marketing, purchasing and news, and there is also a dark side to the business.
Internet and Social Media User in the World
As can be seen in the graph showing the 2019 data on the right;
- 4.3 billion Internet users,
- 3.4 billion social media users,
- 5.1 billion mobile users,
- There are 3.2 billion mobile social media users.
These data show that people are always involved in social media and are constantly opening new accounts. We want to share every moment of the situation so we spend our hours on social media. What are the effects of social media in our lives?
Positive Power of Social Media
While social media is a place where we share every moment to this degree, especially positive shares empower people. It’s like the picture of the kid who eats the cancer in the photo next door. Because people who share the same problems in social media find someone, meet in forums or groups. It reduces feelings of loneliness and gives strength. Seeing the positive results of the treatment of someone with whom you share the same disease will support morale and hope for you.
The Dark Side of Social Media
Everyone agrees that this is a negative and unsettling aspect of social media. When the shares here are deleted, the answers to the questions such as where they use this data are not clear. On top of that, the recent news we’ve heard even led to campaigns like #deletefacebook. But there is a fact that Instagram and WhatsApp were also bought by Facebook.
Collection of Social Media Data
Social Media is a source of data from likes, shares, comments, hashtags and clicks. But that’s not all. As digitalization is becoming more common day by day, the product we search or navigate in search engines (Google, Yandex, Bing, Yahoo) and social media platforms is coming up as an advertisement. When we accept all of this, people say that even though they do not type in any search box, they are confronted with the advertisements of the products they talk about in the presence of a telephone.
In the next video, a person named Neville Black is talking about cat food next to a phone with locked screen while Facebook is on the background for 1 hour. Two days later, he claims he encountered cat food on Facebook.
Can people manipulate society using social media? Today, we know that the masses are analyzed by analyzing the categories such as their age, geography, gender, advertising campaigns are conducted. But this is a very small portion of the data that can be obtained.
He says that the most valuable analysis of the people in the seminars is psychological analysis. How is this data obtained?
Today, the world’s largest user social platform with 2.1 billion Facebook and every movement in Facebook is recorded in the database. On Facebook, people can get information about their relationships, tastes and interests. Even when you are browsing the page stream, the information on which post you stayed on for a long time and where you passed fast is stored in the Facebook database.
This information is so valuable that when analyzed, you get a wide range of information from people’s political views to the way they live and what dessert they like.
If you think about how Facebook has used this data other than developing its own algorithm and creating a personalized timeline, it is claimed that it uses them in favor of Trump in the election campaign.
Backed by some evidence, Zuckerberg’s testimony allegedly sold Facebook data to Cambridge Analytica, which was used in the election campaign.
Another Facebook scandal that emerged in August 2016 is that a team of 25 journalists manipulate each person’s psychoanalytical data on this platform. This team, as a group working on Facebook infrastructure, manipulated people’s perceptions and manipulated them to support Clinton in the elections. When this emerged, Facebook apologized repeatedly announced that this unit was closed.