Will Facebook be the future e-commerce site? Facebook CEO Mark Zuckerberg said on April 24th about his new plans for WhatsApp, Instagram and Facebook. He explained that they have made improvements about E-Commerce and that they are working on new features that people can perform shopping, payment and purchasing transactions on these platforms. Currently, Facebook Ads is the main source of feed for this platform, while these ads will continue to be in the leading position while being supported by the Facebook Marketplace.
Here, while the brands’ products are sold, the prominent brands will be able to advertise more and their ads will rise more. With these new developments, the value of this application is expected to be more in demand than enterprises. It is also expected to be one of the biggest applications that people will focus on online shopping.
Instagram now allows web site referrals for Instagram business profiles, which also have a Facebook follow-up profile with a certain audience. Brands can tag their prices while sharing their products and direct customers to the online sales site for their purchasing processes. However, with the new update on Instagram will be possible to shop with the Buy button without leaving the application.
Facebook is With The User in All Processes of E-Commerce
Zuckerberg also said that they are working on a new messaging application. Similar to WeChat, which is very common in Asian countries, the application will be an application where payment processes can be handled in the purchasing process of products in Facebook and Instagram area and also the business profiles will be followed. Then, whatsApp and Messenger can be communicated between the customer and the business. Here people will be able to make new product and brand discoveries, then communicate with the brand.
These improvements seem to be highly preferred for customers and businesses. It is a fact that social media marketing and advertising are very valuable in terms of brand values of companies and reaching customers. The combination of this with the advantage of direct selling during promotion will have a huge impact. Facebook also seems to compete with major e-commerce sites in the world. The fact that Amazon has the highest brand value platform in the world has highlighted the importance of e-commerce. It seems that Facebook is aiming to enter this race by stepping into e-commerce.