Google Ads

Google Ads thats are paid ads (SEM) that a user encounters when they enter a keyword in the Google search engine. Google Ads Models, according to the area they are shared; The Google Search Network is divided into the Google Display Network, Shopping Ads, Video Ads, and Application Ads.

Where and How to Show Ads Ads?

While Google Ads ads are displayed, Google sites and AOL search partners are partnered with Google Maps, Youtube, gmail etc. platforms. These sites extend ad access across various networks, increasing user access.

Ads ads have daily budget system. Clicking on the ad stops when the budget received reaches the daily budget limit and ends your daily ad impression. However, the ad’s position is not determined solely by your budget. Google sets a quality score for each website. To formulate;

Rank = Google Ranking = Quality Score * Fee

Quality score is a value between 1 and 10 given by Google based on the content and quality of sites. While Google used to explain these values, it keeps this information confidential today.

Before the ad runs, details such as the date of the ad, time range, payment method, and billing, currency are set. These settings are not considered for the best effect of the ad.

Google Ads Settings

Account Authorization

Google Ads allows admin accounts to be managed from a single location and to give access to different users. The extent to which different users will have access is determined by the administrator.

Those with e-mail access cannot login and cannot make any changes to the account.
Those with read-only access can log in to the account, view activities, but cannot make any changes.
Those with standard access can make changes to the account as well as login and viewing.
Those with administrative access can also authorize them.

Invoice and Payment Method

The necessary information and settings are configured for the billing of ads. Credit card information is filled in contact information, then payment method is selected. This information can be changed automatically or manually.

Time Zone

It is very important to set the time zone settings when setting up an account. This setting is directly effective when determining the time of the ad, such as billing and statistics. Once the account is set up, it can only be changed once.

Campaign Settings

The ad model is selected first for campaign settings. Then the daily budget is set for pricing. It is very important to choose a language and specify if the ad has specific location targeting.

Bid Strategies

Clicks are keyword optimization based on conversions, positioning, positioning above competitors, roas goals, setting the start and end time of the ad.

Google Ads Advertising Models

Ad models are classified by where the ad will be shown. Google Adwords ad models are as follows;

Google Search Network
Google Display Network
Shopping Ads
Video Ads
Application Ads

Google Search Ads

These are the search results that appear on the Google results page and partner platforms when users search for terms that relate to your ad’s keywords on Google. This is a good way if the specific product or service offered is to be delivered directly to the user.

Dynamic Search Ads: Unlike normal search ads, ads are targeted by keywords detected in the content of the site crawled by Google bots, not by the keywords the advertiser generates. It is a suitable advertising method for sites that are constantly changing and have a lot of content.

Google Ads Display Network

These are display ads that users encounter while browsing a wide range of areas such as Gmail, Youtube, news pages, except Google and its partner partner sites. In this model, it can run contextual ads, which means that when the user enters the relevant keyword, he / she encounters this ad.

Or negative keywords can be identified so that the ad won’t appear when they are searched. An example of this would be that someone selling fur would create negative keywords to avoid advertising when animal rights were written.

When a user who has visited a site and viewed a product before entering a different site encounters product ads he is viewing, this is called remarketing. It is highly preferred in the display network especially by e-commerce sites.

Google Adwords Video Ad Network

Watching ads in video environments such as Youtube, video before the average of 5 seconds after the ads are passed. If the user watches the ad for 30 seconds or clicks on the ad and redirects to the site, the advertiser pays a fee.

Google Adwords Application Ads

App Ads A type of ad that typically relies on downloading apps in the Google Play Store. The ad can be viewed on video search network sites such as the Play Store, Google sites, and Youtube. The keyword is targeted.

Google Ads Alışveriş Reklamları

Displaying the image, price, and title of products on Google sites or partners. To be able to advertise shopping, you must have an AdWords account as well as a Google Merchant Center.