Image optimization for your site; speed of the site, recognition by the search engine, is an important issue that affects user understanding. Uploading images to a site without image optimization will adversely affect SEO.
What is Image Optimization
Image Optimization for Your Site means that when uploading visual content to a site, you can compress and reduce the size of the image without compromising image quality, and use some tags for image recognition by the search engine. According to the HTTP Archive, as of November 2018, images account for 21% of the total web page weight, indicating the importance of image optimization. Images that are not reduced in size will reduce the site’s loading speed unnecessarily by covering the site’s space. Since the untagged images cannot be identified by the search engine, an advantage becomes a disadvantage. The best method for optimizing visualization is Photoshop -> Save for web. Uploaded images must contain English characters, using hyphens (-) instead of spaces or punctuation.
Why Image is Important for a Website
No one wants to read a site consisting of lines of writing but without any aesthetics and strikingness. First of all, using visual is an element that affects SEO in a good way. well-balanced visual content increases the fluency of writing. In particular, using original content and brand logos on your website will increase the value of the brand in the eyes of the user. In addition, infographics, where information is transformed into visual, will carry the content to the top.
What Are Visual Labels
There are 3 reasons to add tags to images. First, search engines cannot identify images and the tags are explained to the search engine with the added tags. The second reason is that when people search, the text that identifies it will appear instead of unloadable visual content. The third reason is to ensure that your image is ranked in the visual directory when a visual search is performed on the search engine.
Image Alt Tag
It is one of the most important labels. Specifies that the alternate text will be used if the image cannot be loaded, and includes the alternate text. Your alt tags should contain keywords and be an expression of what the image is about. Using keywords within this tag will positively affect SEO as it will also increase keyword density. At the same time, this tag is used to introduce the image to the search engine.
It is the text that appears when it comes to the image with the mouse cursor. It is an important label for explaining the content of the picture. The only function that does not count as a criterion for the search engine like alt tag is to inform the user.