Digital Marketing is a marketing strategy that has the power to influence potential audiences in social media channels, and which works by influencing the purchasing behavior of the well-known people who are owned by its followers and accepted as experts. Influencer marketing is often preferred by brands because of cost. Promotional activities, which can be done with lower costs compared to standard advertising works, have become the preferred marketing method preferred by brands. Another reason for preferring this marketing is that the product or brand directly reaches the potential audience.
This increases the reliability of your brand and enables you to see the results of your digital marketing strategy faster and more effectively. Since it is clear what influencers are interested in, for example, when a sports brand is working with sports influencers, or a makeup brand is working with personal care influencers, brands are able to target customers directly.