Influencer Marketing

Influencer Marketing is a product or brand that has a high number of followers in social media channels such as Youtube, Facebook, Twitter, Instagram (eg blogger, Vlogger, Instagram and Twitter celebrities, etc.) through content (post, story, live broadcast shares). to convey the appreciation to followers.

Influencer means “affecting’ in English. In social media, influencer, on the other hand, is a follower of creative, interesting and sincere personalities. Influencer is known to influence or direct people’s behavior and character. Influencer can be a famous person, internet phenomenon, blogger, Youtube vlogger or Instagram celebrity. They have a high number of followers. These followers benefit from influencer’s experiences, rely on their sharing, and adopt their ideas.

Influencer Marketing

Digital Marketing is a marketing strategy that has the power to influence potential audiences in social media channels, and which works by influencing the purchasing behavior of the well-known people who are owned by its followers and accepted as experts. Influencer marketing is often preferred by brands because of cost. Promotional activities, which can be done with lower costs compared to standard advertising works, have become the preferred marketing method preferred by brands. Another reason for preferring this marketing is that the product or brand directly reaches the potential audience.

This increases the reliability of your brand and enables you to see the results of your digital marketing strategy faster and more effectively. Since it is clear what influencers are interested in, for example, when a sports brand is working with sports influencers, or a makeup brand is working with personal care influencers, brands are able to target customers directly.

Influencer Marketing clearly shows the increasing interest of the search term on Google between 2014-2019.
Influencer marketing work consists of benefits and advantages against brands. These advantages enable you to increase your investment income and expand your target audience in the long run.

What are the Advantages of Influencer Marketing

Influencer marketing work consists of benefits and advantages against brands. These advantages enable you to increase your investment income and expand your target audience in the long run.

Famous accounts and individuals influence the decisions of the potential customer in the purchase.

The promotion of brand advertisements on social media platforms by famous accounts and people positively affects the consumer’s view of a particular brand or product. When you start to work on influencer marketing, it directly affects consumers’ purchasing decisions.

Allows your audience to expand

Influencer marketing helps you reach out to target audiences you can’t reach or influence and change your mind.

Enables you to work for a specific target audience

Some accounts share to a particular audience. This provides a way to reach the selected and relevant customer. By finding these accounts, you can review the target audience of the account holder, and then use this influencer to have content or product promotions directly targeted to that audience.

Increases brand and product awareness

When you start working with accounts that are recognized and have many followers, your brand awareness increases. Because these accounts reach a wider audience, the shares that will be made here will show the content of your brand and products to a wide audience and increase your brand and product awareness.

Your awareness on the Internet increases

Content on social platforms is also indexed by search engines. When you start influencer marketing promotion on different accounts and sites, your visibility on the internet increases.