Local SEO

L ocal SEO, Local SEO can be called SEO work that will allow you to meet your potential audience in a constant address of your own city. All businesses with local customer potential should use part or all of local SEO.

SEO: (Search Engine Optimization). Search engine optimization.

Search Engine: It is a software platform that enables us to find information about the topics searched on the internet. Google, Yandex, Bing, Yahoo, etc. as

Why Local SEO?

The user writes the relevant terms in the search and displays thousands of results in seconds according to the entered terms, and the user has to find the most appropriate one among the results. At the back of the search engines to collect information about the content of the web site software

Grocery, Butcher, Retail Store, Local Market, Restaurant, Cafe, Deli, Private Sports Center, Auto Mechanic, Unlocking, Private School, Car Gallery, Medical Clinic or Car Wash. Whichever job you do, you should make sure your potential customers find you easily. Otherwise, your target audience will prefer the businesses that do the same job with you and communicate more easily.

If people do not have an unclear choice for the service they need, the search engines like Google and Yandex will start looking for the closest and most suitable businesses. These searches will increase your chances of opting out on the first page and convincing your potential audience.

As a result, the use of the Internet and mobile devices is increasing day by day and these users make calls while they are on the road and want to see their business in the closest places and in the shortest time. Today, local SEO has become an indispensable marketing element for all small and medium businesses.

What Should We Do for Local SEO?

The rules that actually apply to SEO apply to local SEO. Original content, layout of your web page, images you use, indexing, proper creation of page links, keywords, etc. All of the SEO criteria are also important for Local SEO. There are only a few unique criteria for local SEO. If we write them in order of importance

What Should We Do for Local SEO?

Creating a Local Profile
The first and perhaps most important for Google and other search engines is to create a local profile. To create a local profile, you’ll need to visit www.google.com/business/ on Google, the most widely used search engine, and do the things you see here in order and correctly. For Yandex search engine, you should visit www.yandex.com.tr/sprav/main and enter your information.

Local Keywords
In order to increase the number of visitors while optimizing your website, you should include the name of the city you are targeting, ie create your local keywords. For example, if you are a florist in Eskişehir, Eskişehir florist, Eskişehir flower shop, Eskişehir florist, Flower delivery Eskişehir, Best florist Eskişehir, Eskişehir flower order and so on. keywords as keywords.

Reviews
People see the list of businesses closest to them in the search engines related to the topic they are looking for. If you exist for these businesses and you want to be preferred by your potential audience, you should ensure that the number of positive comments about your business is higher than other businesses. The most common feature that people use in digital environment is the evaluation of your business. If these evaluations are negative, they will be negative for you.

Lower costs
Local SEO work is much cheaper than other advertising and promotion work. The costs that will be reflected to you regarding the tools you will use in traditional marketing [Newspaper, radio, television, billboard, flyer, local magazine etc.] will be much more.

High Impact
It is more effective than other promotional and advertising works for your business. You can’t get people to reach you the fastest way they need it in another way right now.

Measuring
You can report the results of the local SEO studies by the search engines and you can reach the analysis of these reports. In traditional marketing you have little chance of doing this. The costs are also much more.