Mobile Advertising Campaigns are frequently used in digital marketing and aim to reach customers by using SMS, MMS and other mobile marketing channels for their interests. The important thing to note here is that the ad content does not disturb the customer and sends it to the right audience. They should have permission from the people who will receive information about the campaign, know what kind of messages will be sent to them and ensure that they can opt out of these lists at any time. If unauthorized messages are sent, this may damage the business and the brand. To create a successful mobile advertising campaign, customers need to obtain their permissions and provide information in line with the customer’s interest. Mobile advertising campaigns can be grouped under three main headings: push, pull and dialogue.