It is the most widely used application in SMS based mobile advertising campaigns. The rate of winning prizes over mobile devices in such advertising applications is quite high. Customers participate in these competitions and establish a connection with the business. The general purpose of the competitions held in this direction. The more crucial the prizes in the competitions, the more customers are willing to participate. This is an indication that the advertising used in mobile marketing will be successful.
Mobile marketing is a newly discovered type of advertising. It has the same function as written vouchers, but differs in reaching the customer. The sending method is SMS or MMS via mobile devices. Written vouchers are physically delivered to customers. Using this type of application, marketers send a message with added value rather than a promotional message. Mobile coupons make customers feel good. Because they think they have an opportunity. This increases customers’ loyalty to your business.
Mobile Tickets is another type of application that is becoming popular among mobile marketing applications. Written tickets have now left themselves in place of mobile tickets. With this application, customers can buy their tickets at a discounted price by not waiting in long queues.
Location Based Services
Location-based applications operate by identifying customer locations. It saves time by telling where the customer is looking for the product or service in the immediate vicinity. However, sending too much of this information may disturb the user. Even if mobile users agree to receive permission messages, the presence of such messages wherever they go may also adversely affect mobile marketing. It can also be said that when used correctly and effectively, it makes the user’s life easier.
Time and space-dependent applications. It provides a unique harmony with mobile environments. The fact that mobile devices are always with their owners is a unique opportunity for advertisers. This allows customers to be reached at any time. Even though SMS ads are push based applications, they are also used as pull based. For example, an information message can be sent to customers about price comparison between products. Warning messages also contain general information and can be used with chat-based, whatsapp, whatsapp services.
Advertisers can be considered as another way to reach users. In order for this application to be successful, it is necessary to make sure that it is related to the sponsored service or business. The sponsored service also helps in determining the target audience of the company. Businesses can recognize customers who are members of the service.