People spend their hours on cell phones. According to research, people read 98% of incoming SMS messages and even the vast majority of it in the first 3 minutes. According to another study, after shopping online, 42% of people open a shopping or social media application on their phones. This shows that people like to study their derivatives after shopping or share what they see here.
In addition, more than half of product or brand searches from mobile devices result in an action. So people are ready to buy the product while doing mobile research.
In addition, people prefer to access social media via mobile phone and read e-mails from mobile devices. This means that most of the email marketing, content marketing and social media marketing campaigns have to target mobile marketing.
It supports mobile marketing on Google and reduces the importance of the generated content if it is not mobile compatible.