Analyze mobile audience habits. For example, more than half of the e-mails are opened on mobile devices, so if you are broadcasting an email newsletter, make sure it is mobile compatible. Or a large portion of social media posts are examined from mobile devices. Share these content as mobile compatible.
Mobile Marketing is a type of digital marketing that uses applications on mobile devices, SMS or internet channels to reach the target audience. Recently, it is one of the most rising marketing strategies. From 2015 to 2019, the number of mobile phone users worldwide rose by 500 million to 4.68 billion. While mobile usage increased so much, digital marketing tactics started to develop on mobile.
Mobile Internet Usage
The graph shows how mobile use has increased over the years. According to a study conducted in the United States from 2008 to 2016, the time to connect to the Internet from mobile to 0.3 hours per day increased from 3.1 hours. The time people spend on the phone is more than the time spent on the computer. According to these results, businesses have to make improvements in mobile marketing by considering the orientation of people.
Mobile Marketing Strategies
Top Preferred Mobile Apps
The graphic on the right shows the answers when asked about the most indispensable mobile application in America. Accordingly, Amazon is the first. This is followed by Gmail and Facebook. E-commerce application, which is one of the most important areas of digital marketing, and Gmail, which is the most important channel of content marketing, shows how important mobile marketing is.
How Effective is Mobile Marketing?
People spend their hours on cell phones. According to research, people read 98% of incoming SMS messages and even the vast majority of it in the first 3 minutes. According to another study, after shopping online, 42% of people open a shopping or social media application on their phones. This shows that people like to study their derivatives after shopping or share what they see here.
In addition, more than half of product or brand searches from mobile devices result in an action. So people are ready to buy the product while doing mobile research.
In addition, people prefer to access social media via mobile phone and read e-mails from mobile devices. This means that most of the email marketing, content marketing and social media marketing campaigns have to target mobile marketing.
It supports mobile marketing on Google and reduces the importance of the generated content if it is not mobile compatible.
Filli Boya shared the mobile application designed with augmented reality with Architect My app. This application shows how the color of the real-time wall looks with the selected color by holding the phone camera to the wall. The application has been downloaded by thousands of people in the first instance in Turkey and one of the most successful 10 applications were selected in Turkey.
Starbucks is one of the most successful brands in Mobile Marketing. The mobile application developed allows payment of orders from within the application. In addition, the company managed to attract customers with promotions such as “first coffee is free” and siniz you can get promotional coffee as a result of the points earned through the application ”. The application earned 3 million users in the first 3 months.
Uber, the application you download to the phone and you choose a location that brings the taxi to your feet. Although the application, which started to serve in many different countries of the world, was very responsive, it received billions of investment support with its original idea and is used by many people. Uber, one of the most important examples of mobile success, proves how valuable the original mobile project ideas can be.