Mobile Marketing

Mobile Marketing is a type of digital marketing that uses applications on mobile devices, SMS or internet channels to reach the target audience. Recently, it is one of the most rising marketing strategies. From 2015 to 2019, the number of mobile phone users worldwide rose by 500 million to 4.68 billion. While mobile usage increased so much, digital marketing tactics started to develop on mobile.

Mobile Internet Usage

The graph shows how mobile use has increased over the years. According to a study conducted in the United States from 2008 to 2016, the time to connect to the Internet from mobile to 0.3 hours per day increased from 3.1 hours. The time people spend on the phone is more than the time spent on the computer. According to these results, businesses have to make improvements in mobile marketing by considering the orientation of people.

Mobile Marketing Strategies

Analyze mobile audience habits. For example, more than half of the e-mails are opened on mobile devices, so if you are broadcasting an email newsletter, make sure it is mobile compatible. Or a large portion of social media posts are examined from mobile devices. Share these content as mobile compatible.
Set up your website with the touches of mobile devices in mind. Keep in mind that the website will be visited not only by computer tools, but also by mobile devices.
Check for updates. Mobile browsers and apps are updated every day, follow them and tailor the content accordingly.
Get the brand’s mobile app. In particular, users download e-commerce applications, social media applications, mobile games or applications that provide different content and services to their phones. Especially if they like the sites they visit from the browser at least once, or if they find it interesting, they tend to turn to the mobile application.
Adding location forecasting to the mobile application and sending smart notifications by location is one of the most popular mobile features. When passing by a store or restaurant, the customer receiving notification from these places can be directed to these places instantly.
Use digital conversion technologies in your application. One of the best examples of this is the application of Filli Boya, designed with augmented reality, showing how the color will stand on the wall when you select the color and hold it on the wall. Another augmented reality application is Ikea‘s smart app that shows how furniture will stay at home.
Make sure your mobile-compatible website or mobile app is fast and convenient. It is important for the user to make your work appear useful, quick, effective and aesthetic when it appears on the mobile screen and no user wants to spend extra effort and deal with unnecessary redirects.
QR Codes is a very wounded area for mobile marketing and its use has become widespread. The QR codes read in the application are used in countless places such as introducing a purchased product to the application, showing the solution of the questions of the test booklets, and reading the e-tickets.
Notifications / push notifications are notifications or notifications if notifications are allowed after the mobile application is installed. This way you can keep warm interaction with the user. For example; Don’t be late for the game, we are waiting for you, examples of such as missing spring discounts.
Google Ads has become mobile compatible. These ads, which can be viewed perfectly from all mobile devices, are very effective in mobile marketing. The ads used for the promotion of the mobile application or for the search networks ensure the return of a large number of users.
SMS is one of the most used fields in mobile marketing. Especially holiday promotions, brand discount messages, telecommunications company messages are very common. It should not exceed 160 characters, otherwise the customer will lose interest.
Measure your success. Review downloads, post-message interactions. Google Analytics also reports analysis of mobile applications.

Top Preferred Mobile Apps

The graphic on the right shows the answers when asked about the most indispensable mobile application in America. Accordingly, Amazon is the first. This is followed by Gmail and Facebook. E-commerce application, which is one of the most important areas of digital marketing, and Gmail, which is the most important channel of content marketing, shows how important mobile marketing is.

How Effective is Mobile Marketing?

People spend their hours on cell phones. According to research, people read 98% of incoming SMS messages and even the vast majority of it in the first 3 minutes. According to another study, after shopping online, 42% of people open a shopping or social media application on their phones. This shows that people like to study their derivatives after shopping or share what they see here.

In addition, more than half of product or brand searches from mobile devices result in an action. So people are ready to buy the product while doing mobile research.

In addition, people prefer to access social media via mobile phone and read e-mails from mobile devices. This means that most of the email marketing, content marketing and social media marketing campaigns have to target mobile marketing.

It supports mobile marketing on Google and reduces the importance of the generated content if it is not mobile compatible.

Filli Boya shared the mobile application designed with augmented reality with Architect My app. This application shows how the color of the real-time wall looks with the selected color by holding the phone camera to the wall. The application has been downloaded by thousands of people in the first instance in Turkey and one of the most successful 10 applications were selected in Turkey.

Starbucks is one of the most successful brands in Mobile Marketing. The mobile application developed allows payment of orders from within the application. In addition, the company managed to attract customers with promotions such as “first coffee is free” and siniz you can get promotional coffee as a result of the points earned through the application ”. The application earned 3 million users in the first 3 months.

Uber, the application you download to the phone and you choose a location that brings the taxi to your feet. Although the application, which started to serve in many different countries of the world, was very responsive, it received billions of investment support with its original idea and is used by many people. Uber, one of the most important examples of mobile success, proves how valuable the original mobile project ideas can be.