On Page SEO first begins with the user to think like that, making sure that the keywords that he / she will search for are on your page. There are three important aspects of keywords;
- Select the keywords that best reflect your page as keywords.
- Make sure users search for these words to get your content.
- Keep in mind that the search engine first looks at your keywords when moving your page to the results page.
The main goal is to rank high on the results page when a search term is searched, but of course many other websites have the same keywords. In this case, there are many web tools that measure and analyze the traffic of a particular keyword. Analyze this traffic before publishing your page. This is because web experts delete keywords that are not relevant, have nothing to do with the topic, and give a bad user experience.
Web pages put keywords in places where the user can see them during browsing. For example, URL, page title, meta description tag, page titles, page text, etc. .. But the whole page with a keyword to fill the keyword is not a good strategy may even cause your page to lose value. Today, a more effective method is used. Instead of putting the keyword again and again in each possible region of the page, consider the synonyms, close, relevant meanings of those words. Add these variations to the region where you want the keyword to be highlighted.