The brand or business decides to use the performance-based marketing channel. He decides on the product and service he wants to bring forward, and he may just want to advertise his brand in this section. Decides which publisher to work with.
Performance Based Marketing Channels
SEM is a performance-based marketing type with search engine. Here, the publisher and intermediary site in the roles listed above is the search engine and is published on the advertiser’s advertised budget and across the search engine. When the search term is entered, the search engine allocates part of the screen for paid ads while serving relevant content. These ads are charged per click or view. It is an application that increases e-commerce and site traffic with a high return rate. The target audience can be limited and displayed exactly to the desired audience. The most common example is Google Ads.
Social media marketing is paid advertising on social media channels. Search engine marketing, such as advertising to people in the flow may appear as ads or blogs such as influcer or blog posts or stories to promote the site is an example of this marketing channel. For the advertisement that appears in the flow, the advertising agreement is made with the social media channel and the advertisement is made with the specified budget. In advertisements made from personal accounts, an advertising agreement is made between the advertiser and the account holder, measurements are made as stated above and commission or fee is paid according to the number of people or customers won.
On a platform and content related to the subject, it is the advertising in the style of reminding the brand without mentioning the naturalness and flow of the content or mentioning the brand when it is necessary. It is mostly done by people with masses and domains in social media channels. It can be said to be quite effective. Because they are natural-style shares, they arouse people’s curiosity.
It is the type of marketing in which a commission is taken as much as a customer or visitor as a result of the promotion of a brand’s products in a blog, site or personal account. Both brand and advertiser wins. It is the most prominent example of performance-based marketing.