Choose your strategy: Get to know your audience and competitors well. Analyze market share.
Differences Between Organic Results and Paid Results
How does the SEM structure work?
If the advertiser wants to be involved in the SEM- Search Engine Marketing structure, he first selects the ad model and, if a keyword-based ad, selects his keywords, then the search engine must go through the ad auction process. For this, the search engine will bid for the price payable per click or per impression.
But it is not only the fee that affects the ranking on the SERP screen. The quality score of your ad is another factor in this ranking. The search engine even has a formula for this ranking. Google Ads ad position is expressed in the following formula:
Ad’s rank order = Money paid per click * Ad’s quality score
Why Pay for SEM While SEO Activities Stop?
The top of the results page that appears for most search terms is reserved for paid results. This situation increases the popularity of the sites in this place can not be ignored. Even if your website’s organic search result is in good order, you can increase your number of clicks even more with SEM.
In the Atlas Institute he published an analysis report on this. This means that if you’re paying $ 5 to get your ad in the first place by handling any keyword, you’ll have to pay $ 4.5 to be in third place (fees vary for different keywords). But this low cost of 10% can result in a 50% reduction in your traffic. The research reveals that the ad in the first place throws 2 times the difference in click traffic to the third row ad. This research shows that SEM activities are not negligible and should not be kept on a low budget.
In another aspect, it is very difficult to put some search terms into your SEO activities and increase your ranking no matter what you do. SEM is a good way to compete with competitors in such situations.