Search means different things to different people, which means that each person can search for the same query using different words. The way the person expresses the search is influenced by a variety of reasons, from the profession to the growing culture, and is called natural language. As a result, terms searched using different syntax return different results. This is an efficient area for the search engine targeting a wealth of SEO users.
Some results were reached in the surveys on search behaviors;
- Google is the most used search engine.
- Users tend to use short search sentences.
- The search covers all market types.
- Search is one of the easiest and most important ways for consumers to reach products and market places.
Search engine searches in various styles;
Routing queries; for example, I would like to enter the site of Anadolu University and I only write Anadolu University in the search box, not the URL of the site.
Information queries; specific information. For example, where is Turkey’s capital letter in the search box.
Operational queries; for example, to write the best hotel in Eskişehir search button.
Over 80% of calls are information queries, and only 10% of calls are routing or transactional queries.