SEO | Search Engine Optimization

SEO Search Engine Optimization (Search Engine Optimization) is basically the methods developed to maximize a website and increase traffic. The website is optimized with internal and external design strategies for search engines to get to know the site better.

SEO requires continuous improvements to maximize the traffic generated by your website. The parts of the works that are related to the web site On Page SEO, external studies such as links are called Off Page SEO.

This means a constantly moving structure, so there is no such thing as starting and ending SEO for a website. It is a continuous process and open to improvement. In order to understand the logic of seo, you must first understand the functioning of the search engines.

How Search Engine Works?

The user writes the relevant terms in the search and displays thousands of results in seconds according to the entered terms, and the user has to find the most appropriate one among the results. At the back of the search engines is a collection of software for gathering information about the content of websites, various algorithms are used to find the appropriate site and sort the results.

First of all the search engine bots crawl the web and indexed the keywords and URL which gives a great deal of information about the site content. The content quality of this link is checked, and if there is no violation, this URL and data are stored in the database. This database is a large storage area that contains multiple data about each URL, the data being organized in different ways according to the search engine.

Bots constantly follow the changes and updates made on the internet and sites. When the search term entered in the interface is searched, the algorithm works, the data in the database is examined so that the appropriate websites are sorted.

How Search and Sort Algorithms Work

When the computer world was new, the Internet was a pile of files, people could upload and save data, and they had to examine them one by one to find what they were looking for. Today, search engines have relieved our burden. They also continually improve themselves and continue to develop software on what terms you want to search for and how to get the best content. In this case, search algorithms are the foundation of SEO.

Search Algorithm

So a search algorithm,

Gets the term searched in the search engine,
It searches over the cataloged keywords in the database and the URLs to which they relate, searching for them in the body or inside the pages.
Matching results are returned.

Sorting Algorithm

Ranking algorithms are a very important issue which is directly reflected to the user, and search engines make great efforts to improve it. There are many factors affecting the ranking;

Home pages,
Page titles,
Contents,
Graphics and visual elements,
Website structure (URL, host, page speed)
You should also consider things like page elements (keywords, links, HTML, and meta-tagging).

These elements help increase your clicks and index your site by bots. But even after optimizing all the elements of the page for the search engine, there are some issues that need attention.

For example, you may have performed SEO work and still have a low search engine ranking. Because all of these factors, such as advertising campaigns and update frequency will affect your work.

This means that you need to understand that search engine optimization is not based on a single element. It is based on many strategies and is an endless process even after your site is published.

How Do Users Search?

Search means different things to different people, which means that each person can search for the same query using different words. The way the person expresses the search is influenced by a variety of reasons, from the profession to the growing culture, and is called natural language. As a result, terms searched using different syntax return different results. This is an efficient area for the search engine targeting a wealth of SEO users.

Some results were reached in the surveys on search behaviors;

Google is the most used search engine.
Users tend to use short search sentences.
The search covers all market types.
Search is one of the easiest and most important ways for consumers to reach products and market places.

Search engine searches in various styles;

Routing queries; for example, I would like to enter the site of Anadolu University and I only write Anadolu University in the search box, not the URL of the site.
Information queries; specific information. For example, where is Turkey’s capital letter in the search box.
Operational queries; for example, to write the best hotel in Eskişehir search button.

Over 80% of calls are information queries, and only 10% of calls are routing or transactional queries.

SEO How To ?

Make SEO plan,
Perform a site’s SEO infrastructure audit,
You should build a foundation for measuring results (tools like Google Analytics) and moving forward.

Seo has many elements. These;

Page elements (text, tags, keywords, links)
Backlinks
Hosting
Usability (Speed, type of media, graphics)
URL Structure

Visual Features
Popularity
Internet provider
Market is a combination of many parts such as division.

Page Items

Another element you should consider before doing SEO; This is because your site is properly indexed by a search engine. Each search engine gives different importance to different elements of the page. For example, Google is a very keyword-driven search engine; however, it also looks at the popularity of the site and the tags and links on the given page. The key criteria each search engine seeks are the site’s keywords, tags, site links, and site popularity.

Keyword
The keyword is one of the most important elements of any website. Users search for keywords, and the key relationship with a user is that a site appears in search results. Where these keywords appear in content and how often they appear is very important for SEO. That’s why keywords, such as Google Adwords, SEM ads, have become such a large industry. When a search engine indexes your site and then shows it in search results; keywords must match the words and phrases that potential visitors will use when searching.
Tags
In search engine optimization, two types of tags are important on your website: meta tags and HTML tags. Meta tags are headlines and descriptions that appear above and below the site’s URL in search results. The most important meta tags are the keyword tag and description tag, and the title tag. Meta tags are not a criterion in search engine ranking, but are important in terms of creating a user’s opinion about the site content. The tags that the search engine considers are HTML tags. Therefore, you should use both on your site. Some of the other HTML tags you need to add to your website are the site title tag, (H1) subtitle tags, and link tags.
- The site title tag is the H1 tag used in the title of your website
- When a browser examines your website, H1 headers are most important. Keywords should appear in your H1 headers.
- The subtitle tags should contain topics related to the main title. The headings H2, H3 … H6 are examined by the scanner and are taken into account during display on the result screen.
- Link tags are used to create links to other pages. A link tag can direct users to internal pages or other websites.
Links
Internal link or in-site link; a link between pages on a website. To put it more accurately, internal links allow you to move to another page of your site with a redirect on one page of your website.
When using an internal link, the link text must match the keyword or page title of the referenced page. There should also be active links on the website, bad links will reduce the search engine ranking and the rank of the site. Links are always an important factor in ranking websites on the internet, but there are also plenty of examples of abuse of links. When links became a ranking criterion, link farms filled with links designed by many sites to gain high search engine rankings began to be created. Search engine managers then changed the ranking criteria for links. Now link farms are pretty ineffective, but links on your website are still very important.
Other Criteria to Consider
In addition to the four main elements you need to plan to add to your site, there are a few more details. For example, the body text on your website will be reviewed by the browser that indexes your site. The body text must contain enough keywords to attract the browser’s attention, but these words should not appear to be “populated tüm with the entire text. Alternative tags are also important for images and links, alternative tags serve to display the text or graphic description of the image so that even if the image cannot be displayed, there is a description that should be there.

Backlinks

Backlinks are the address of your site; other sites, blogs or social media channels. The most useful type of backlink is the suggestion of backlinks other than the site owner’s initiative. Search engines do not like sharing your own link for a fee or infiltrating others’ pages without permission. Link redirects in social media sharing also have effective results.

Hosting

Is Hosting Important to SEO? The correct answer to this is the location of the host is very important. For example, if you made a site and you receive the host from Germany to Turkey it would be very bad for you this ranking because search engines cares too much about the user’s location when a call is made. The duration of your domain membership is also important for your ranking. A longer committed domain registration gives the search engine confidence and moves you to the top.

Usefulness

When users click on a site, they want it to work for them. This means that they can find what they’re looking for, making the site faster when going from one place to another and loading pages. Users want to navigate without difficulty and are very impatient, and they don’t want to deal with flash graphics or javaScript and get lost in them.

URL Structure

This is as important as other SEO activities. To give an example, type gyms in the search engine. You will see that all of the top results contain the address of the gym or the English language gym. At the same time, a site address should be quite simple and free of unnecessary parameters and understandable.

Popularity

Visual Features

When a user clicks on a site, he / she will be interested in or leave the site within the first few seconds. So to keep it on the site in seconds, you need to have good content, titles and tags as well as good visuals. Relevant visuals and graphics on your site are very valuable to attract the user’s attention.

Mobile Compatibility

Nowadays, the vast majority of people can access the Internet at any time and these people usually make calls, shopping or news content or blog browsing over the phone. In this case, your site must be mobile compatible, good looking in the mobile and necessary controls should be done regularly. Google also announced that non-mobile sites will be penalized, so mobile compliance is a must.

Internet provider

A CMS (content management system) can simplify your SEO strategy or affect it badly. Some platforms don’t allow you to have different titles and meta descriptions to redirect from one web page to another. In this case, you may have created hundreds of recurring content pages, or you may have made incorrect redirects. These situations are catastrophic for your site. This problem also exists on web servers. For example, if you are using Internet Information Services (IIS), the default orientation selection is 302 (ie default page orientation). You must configure this as 301 (persistent routing).

Market Division

Another critical factor is the nature of the market you are competing with. For example, if you are going to do e-commerce, you should take a good look at market divisions and make sure there is a competitive environment that you can handle because in some markets natural search is very competitive. For example, when you type a phone into a search engine, you’ll see results from a lot of phone brands. In this case, it is necessary to analyze which result is first and why. Another method you can use to read the competitiveness very quickly is to test it with a keyword. You can use a tool like Google Traffic Estimator so you can see what the cost-per-click and the intensity of traffic will be.

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About SEO | Importance of SEO

Importance of SEO

If you have a website, your main goal is to make it visible so that you can reach more audiences and customers. Topping the search engine doesn’t always mean that top quality content is on top. If you produce good content, you should increase your traffic with SEO. Content on the Internet is regularly scanned by bots, it is important that your site is indexed and created.

SEO | Search Engine Optimization

How Search Engine Works?

How Search and Sort Algorithms Work

How Do Users Search?