SEO Terms, Search Engine Optimization (SEO) in the work we have to learn and often have to learn the English words we call the term SEO terms.
Knowing the meaning of the technical words that will appear in the resources related to Search Engines Optimization will help us understand the subject better in our studies. Now let’s take a look at the words we will encounter most and their meanings.
On Page Seo, Seo activities are done on the page and site work. If you want to go to the top levels in search engines, first of all you need to prepare a good SEO for your site or page. On Page Seo, the design of a site, link, pictures, be mobile, content structure and so on. structures are based on site optimization studies.
Off Page Seo, page and off-site studies are SEO studies. In other words, we can say Backlink works. Since the links you provide to your site generate traffic to you, the links coming to you from different platforms seem to be your reference in search engines. Off Page Seo, social bookmarks, blog backlinks and article backlinks are known as any kind of promotion and sharing made outside the site.
Pagerank, Google is a form of scoring with a rating of 0 to 10, which indicates the value of the relevant site used in site rankings. It is a ranking organized according to the link entries and exits of your sites. Your Pagerank score changes daily.
Trunstrank, Google is known as a criterion of reliability in site rankings. Two evaluation criteria are used in the sites. One is the pagerank and the other is trunstrank. According to Pagerank, user intervention in the system is limited.
Hosting, It is a data center that stores text, images and other files contained within websites. In short, the space allocated for you is configured for the operation of your site is called hosting space. In addition, your mail transactions are also provided through these servers. The two essential features of a site are hosting and domain.
Web Master, web site owners and managers involved in the formation and development process. Web Masters are involved in software, graphics and server management. In addition, as a result of the development and development of SEO work over time, the Webmasters, who are also responsible for Seo work, have left their tasks related to Seo to their experts.
Domain, site addresses. The address of each site consists of two different parts. These sections are called Domain Name and Domain Extension. For example, Google.com is the Google domain name and .com is the extension. The domain name and extension of each site is unique. The longer domain periods purchased, the more effective it is for SEO.
Home Directory, which is within the scope of Seo Terms, is the main content series known as the first folder where all the files within the websites are located on the servers. The Home Directory is available on interfaces such as cpanel. In this way, your website can be created or edited with certain tools.
A link is a link used to direct Internet users to pages or sites. We can say in clickable texts.
Inbound Links, links and links from other sites to our site. Backlink means the same. While a large number of SEO is important, it is most effective in Google rankings.
Backlink, diğer web sitelerinden sitenize gelen linkler olarak bilinir yani bir bakıma başkaları tarafından beğenilip tavsiye edilmenizdir. Inbound linksden tek farkı sitenizin kendi içindeki linkleri başka sayfalara da verdiği linkler içinde kullanılabiliyor olmasıdır. PageRank değeri yüksek olan ne kadar çok siteden backlink alırsanız, o kadar SEO açısından performansınız yükselir.
Outbound Links, links to sites other than web pages or sites. It is also known as external link or link output. The purpose of this SEO process is to increase the PageRank of the linked site.
Pay Per Click, It speeds up your display of search results on targeted keywords above by running ads on websites located in sponsored sections of Google and other search engines. There is a charge for each click on the specified site.
Search Engine Friendly, It refers to the accuracy of the criteria used in terms of SEO which is known as search engine friendly. It examines link structures and helps about the alignment of SEO activities in search engines.
SPAM, is the general name of the deceptive activities in the search engines. It is unethical behavior in the search engines to stand out in the rankings by ignoring the target user. The search engine realizes that it filters out the relevant sites. As a result, sites are discarded or completely deleted from the rankings in search mortgage. If this is not noticed by the search engines, the user can notify the user via Google’s complaint pages.
Among the SEO Terms, the word Hit refers to the number of visitors to your site. We can also define your site as traffic. The large number of daily visitors on your site is proportional to the size of your site. The number of daily hits or monthly hits visits is Google Analytics, Counter, Piwik and so on. you can see your measurements with counters
Instant Hit is used to represent the number of visitors on the page instantly.
Singular hits
Unique Hit indicates the number of different visitors. Multiple entries of a user are ignored.
Plural Hit
Multiple Hit refers to the number of repeated visitors on the site.
Meta Tag, Web sites are informative labels. Meta Tags, which give the user information about the structure and content of the page, are among the head tags in the HTML code. Spam is the most common result of misuse. The title of the web page, the keyword of the web page, the author of the web page, meta tags are used in the definition of the web page.
Description Meta Tag, a summary description of what the website or page contains. Description The meta tag is of great importance for the user to choose the website because it appears in search results in search engines. For SEO, each page must use a separate meta description. It is also important that the meta decription tag length does not exceed 160 characters.
Keyword, compliance with a website’s keyword is very important. It is necessary for SEO to use keywords in meta tags, alt tags, titles and links on the site.
Keyword Density, the multiplicity of keywords. It is used in on-site or in-site SEO optimizations. It is necessary to use certain ratios of keywords on sites. In this way, competition with other sites increases in the relevant sections.
The filter is a penalty for sites that use spam that show Google unethical behavior. The filter, also known as the Google penalty, is to quarantine the relevant sites or pages until they correct themselves and become passive on search engines.
Index, refers to the listing in search engines. For the first time in search engines, indexing is defined as getting indexes and updating and adding new pages is called indexing.
Link Exchange, sites link to each other in order to contribute to each other in SEO-yaz site linking to Bem cognition while Bem informatics site linking to E-yaz can be given as an example.
Bottom Tag, image content in the search engine. These are tags that describe images to search engines where they are depicted. It is important for SEO to include keywords in the bottom tags of the images.
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