Every brand decides its goal first in social media as in every marketing strategy. It clarifies its targets and performs all the remaining stages in line with its targets. Each brand has a predominant target audience in certain campaigns or service sales. It should identify this majority before establishing its strategies.
After analyzing the target audience, it is necessary to analyze social media networks. Social networks are differentiated according to certain orientations and the user has the same perception. Before making social media campaigns, it should be decided which network or networks to use. After that, it should be decided how to perceive social media. Shares, campaigns, and ads must continue in the same line and sub-message.