Social media; it is a huge virtual world where users share the content they produce and interact with other users. It is used for numerous purposes such as communicating, receiving news and information, establishing business relations, making visual, written, auditory or humorous shares, listening to music, messaging, watching and reading.
The use of social media varies from person to person. It works one way for some people; for example, you can browse a news site, humor page, or find information sharing platforms. You leave without sharing anything and just adding something to yourself. This is a way of using social media without interacting with anyone.
It works bidirectional if you wish. In this case, social media becomes a means of sharing and communication. You can use your accounts as a reflection of your real world. Sharing your digital photo, video collections, ideas and even how you feel instantly can be a summary of today’s social media usage.
On the other hand, you witness the sharing of all the people you follow. Everyone reflects and expresses himself / herself on these platforms. Just like in real life, if you follow a variety of people in the virtual world, usually starting with family and friends first. At the same time, meeting new people or getting news from world-renowned people are the most common reasons for use.
It is an indispensable area for businesses. Digital Marketing provides numerous benefits such as brand advertising, establishing business relationships, contacting the user, getting a one-to-one return from your audience, and getting to know competitors. Social Media Marketing is one of the most used marketing methods.
The use of social media in the world is increasing day by day with incredible leaps. There are a lot of social media platforms and each has a different profile user. Today, China and India have the largest share of social media users.
The analysis on the side contains 2017 data and is by far the most popular social media tool Facebook. This ranking is followed by Messenger and WhatsApp.
Facebook, is the most common social media platform in the world. Today, the number of users has exceeded 2.23 billion. The most populated user age range is 18-34 species. But it is foreseen that it will lose a great deal of users. India has the highest number of Facebook users.
The number of businesses that use Facebook Pages exceeds 65 million and more than 6 million advertisers actively promote their businesses on Facebook.
Youtube is a video sharing platform and today it has an amazing ad share and participant. Today it has reached 1.47 billion users. One of the most widely used social media platforms in our country. The highest user age range is 30-50.
Instagram is a social media application used for sharing photos and videos. Lets you share a wide variety of content, including photos, videos, Stories, and live videos. It also launched IGTV for longer videos.
Today it has reached 1 billion users. Again, the most crowded age range is 18-34 species. 85% of the most famous brands use instagram to reach customers and increase brand awareness. If you are a brand owner, you can have an Instagram business profile that allows you to schedule Instagram posts using rich analysis of your profile and posts and third-party tools.
Twitter, is a social media application sharing for news, entertainment, sports, politics and more. What makes Twitter different from many other social media sites is that it strongly emphasizes what is happening now in real-time information. is a popular sharing platform. Despite having 1.3 billion accounts, the number of active accounts used per month is 336 million, which shows that it contains a lot of counterfeit accounts.
Another feature of Twitter is that it allows 280 characters in one tweet (140 for Japanese, Chinese), unlike most social media sites with a much higher limit. In addition, most of the Twitter users actively use this channel for brand complaints. According to Twitter advertisers, more than 80 percent of social customer service requests are on Twitter. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations.
WhatsApp, is a messaging, video, audio and video sharing platform used by people in more than 180 countries. Today it has 1.2 billion users and this rate is increasing continuously. WhatsApp was initially only used for messaging with acquaintances, and then began to be used to communicate with businesses.
WhatsApp has developed the WhatsApp Business application to ensure that businesses have an appropriate business profile, provide customer support, and share updates on purchases.
LinkenIn, is a professional social networking platform aimed at enabling people in the business world to communicate and exchange information. It also enables businesses to build thought leadership and authorities in their respective sectors and attract new qualified employees to their companies. In 2017, it reached over 106 million registered users from 200 different countries.
LinkedIn also offers advertising opportunities such as increasing your content, sending personalized ads to LinkedIn inboxes, and displaying ads next to the site.
While tv, radio, television and newspaper are traditional media tools, we include the platforms that we use in sharing, interacting and receiving information on the web platform to social media tools. But nowadays, these two areas are approaching each other.
Today we read newspapers from online sites, or online television is a metamorphosis that is becoming popular and popular every day. Today, like many other media, media channels are adapting to the age of technology and the Internet.
While traditional media is a one-way platform that doesn’t expect more from you, you get involved in the interactions on social media at any moment. The simplest version of this may be to like a tweet, sometimes you interact in more complex ways. For example, if you’re someone who watches TV series or movies from the Netflix platform, you’ll see that there’s a system that gives you suggestions based on your resume, where you’re paired with new content with percentages. In this way, you are actually indirectly receiving data from you so that you are involved in the interaction.
Social media is more advantageous than traditional media in terms of its unlimited and classified, easily accessible content. Here, the user knows what he wants to reach, performs specific searches and does not have to consent to what is placed in front of him. You can reach the music, video, film and news instantly.
It is also more advantageous than conventional media in terms of cost. Advertising fees include the cost of delivering new content; is much lower on social media. As a result, almost every business in the traditional media tries to be active here as well.
The biggest advantage of social media is the ease of receiving news and communication. It is essential to communicate with numerous people you know or don’t know. Looking at all of this, we can say that social media replaces traditional media and constantly goes further.
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