Spotify Doubles Apple Music | Spotify Success

Spotify has doubled Apple Music by subscribers. Spotify Doubles Apple Musicpublished its first quarter report for March 2019 and reached 100 million subscribers. Spotify Doubles Apple Music said in late January that it reached 50 million subscribers by the end of 2018. Spotify is by far the most user-friendly application compared to other competitors.

Spotify Success

Spotify said that there are 217 million people who use Spotify at least once a month in addition to premium 100 million users. The application is a structure where non-premium members can listen to music with advertising content and has millions of users listening to music even without being a member. Almost all of Apple Music has a subscription, so Spotify Doubles Apple Music has made a big difference. So how did Spotify start in a small office?

Spotify Success Story

The company set out to increase access to online music. Founded in Stockholm in 2006 with its founders Martin Lorentzon and Daniel Ek, access to online music was more difficult and limited. Radio streaming programs did not provide access to the wanted music, there were people who bought tracks from iTunes, but music by category. music propositions did not have such a structure.

In 2008, it restricted free membership and the structure required for Premium membership was introduced. But in 2008 it still lost $ 4.4 million.
In 2009, Spotfy appeared on the Apple App Store, so illegal downloads could be blocked. In addition, Facebook CEO Mark Zuckerberg used a really good expression for Facebook.
In 2011, he took it behind him by making an alliance with Facebook.
In 2012 entered the Android Play Store ve and the growth curve began to increase rapidly.
In 2014, artists complained that Spotify paid them little money, and Taylor Swift withdrew all of their publications, but returned three years later. Looking at the payment structure, 30% of the revenue remains in the company structure and 70% is distributed to the beneficiaries in popularity.
In 2015, it made a leap again and added 25 billion hours of music to its structure.
In 2018, Spotify was added to Instagram to share the music you’re listening to. It has become one of the most popular social media applications.
Today’s closest competitors are Google Music, Gelgit, Deezer and Napster.

Spotify Co-Founder Daniel Ek’s Life Story

He was born in 1983 in Sweden. His mother was a foster father and a technician. His grandparents engaged in music. He had his first computer at the age of 5 and then bought a second-hand C64 because he had no money to buy a new one. One day, when this computer was broken, he had to repair it and read the manual for months and was able to repair it. His interest in computers began at this time.

At the age of 14, he started building a website for people in exchange for money. At first he started earning small amounts of money and started earning $ 50,000 a month at the age of 14 and he was employed by people. She applied for a job at Google at the age of 16, but was rejected for her age and school. At the age of 23, he entered a period of depression and started traveling every night with expensive cars and crowded friends. They went through this period when people thought they were just hanging out with him for money, and together with Martin Lorentzon, they decided to start a project and set up Spotify.

For 2 and a half years, they visited investors and tried to convince them to invest. They put a lot of effort into it. The Spotify application, which started to receive support in 2010, oversaw the public offering in 2018 and is known to have a brand value of $ 28 billion.