Video Marketing

Video marketing is one of the most valuable areas that can be added to the brand to strengthen a brand, increase its sales or take a conversion. You can see very clearly that video content in digital media is increasing day by day and this is led by social media networks. Any brand that does not want to lag behind the digital marketing area should be active in video marketing. Today most people watch product reviews on Youtube when they buy something, or video ads push people to buy or convert.

What is the Video Marketing ?

Video Marketing can be described as sponsored videos you see on social media, videos that you can see on the side of a website or between articles, video content that comes with e-mail ads, or ads you watch in front of a video. Marketers spread video content by making it interesting and delivering very good conversion rates. This is not as difficult as it seems. Today, every smartphone has a camera feature, and most of them can capture quality videos. Even someone who says I don’t have any equipment can shoot videos with original content. The point is that the ideas are interesting. If some video editing is added on top of it, and you can distribute it properly, you’ve done it.

Why Video Marketing? | Importance of Video Marketing

Video Shares

How the rise of video sharing platform YouTube, we know that even the most used social network in Turkey. But today, social media networks such as Facebook and Instagram are becoming fast video content sharing areas. Now people prefer to receive information or reviews in video format.

In the future, the majority of Facebook content is expected to be in video format. The graph below shows a Hubspot survey with 3000 participants in Germany, Mexico, Latin America and Colombia.

Video Contents

As a result of the Hubspot research on the side, it is possible to see the answer to the question of what kind of content they want to see for the 3000 participants. The fact that more than half of the people prefer video content may be a reflection of the current video trend. In addition, video content is a large area that can cover the content of other digital marketing channels.

For example, you can highlight this type of content in emails, social media networks, or your website. In this case, if your audience wants to see your content in video format, you should consider this and produce content in this direction.

Today, for users, a visual or video content is much more memorable than text content. According to research, both the seen and heard content is 80% in mind, while only the information seen is much less in mind.
More than half of people prefer to watch video content than other content related to a product.
More than half of those who do Digital Marketing prefer video marketing.
Video marketing increases conversions such as clicks and purchases more than other marketing channels.
Including video content in e-mail marketing increases the opening rate of e-mail by 19%.
Video marketing not only leads to conversion rates, but also increases brand awareness and increases social visibility.
Today, videos are the most striking channel not only in marketing but also in creating social awareness.

How Video Marketing Works?

Video Content Types

Training Videos

It is the educational content that is taken in the fields of expertise, usually watched on Youtube channel, website or applications purchased for fee such as Udemy. It is a method by which the information hardware is proved and the confidence of the mass is gained by enabling the person and his / her brand to be introduced. Recipe videos are examples.

Inspiring Videos

Places where you visit, the food you eat or different cultures and environments are the videos you introduce. It is one of the most popular video types that people like to watch. Today, many youtubers make videos like this and reach a lot of viewers and subscribers. Such content is also widely viewed on Instagram. You can convert these content into content that will benefit your brand. If you have a tour company, sports or outdoor clothing brand, you can attract people’s interest in this way.

Fun Humor Videos

You entertain people, engage them and let them watch you. People like to watch the content they enjoy, and follow those channels. On platforms such as Vine (no longer available) and Tiktok, most people produced such videos. Youtube, Instagram, Facebook is also one of the most watched content types.

Social Media and Search Engine Ads

One of the most useful and high conversion rates of video marketing is of course paid internet advertising. For example, ads that can be skipped after a few seconds in front of content on YouTube are one of the most common examples. The best thing about these ads is that if people click on skip the ad, that is, there is no charge until the end or if the ad is not watched for a certain period of time. Facebook, Instagram or search engines, these ads are very common; it is very effective and useful in determining the target audience, adjusting the budget and analyzing the conversion rates in detail. Another good thing about it is that Facebook, for example, offers you the idea of getting more interactive video content. The fact that these ads have received a lot of interaction and have high quality, original content ensures that they run on less budget.

Video Optimization

Getting people to access content is also very important for video marketing. To do this, a search engine or a social networking site should be able to reach someone who searches your content. For this :

The video title should provide information about the video content.
In the video description, there should be a key word, a description that describes the content well and if there is one in the video, it refers to the brand.
Tags help identify and overlay the video when searching for content.
When uploading a video, it can be effective to upload a document and a file that describes the content. This way the search engine crawls the content better.

Work with People Affecting Audiences in Videos

You can include your video content to people who already have a certain well-known audience, who have proven themselves in your field and who follow your target audience a lot. You can get ideas from them and use fu ideas in your strategies. Or you can take advantage of their audience by taking part in their social accounts. There is a fact that if these people are able to get great followers and keep them, they do something right.