Web Analysis is starting from the collection of data belonging to a site, processing, measuring, grouping and reporting the data and finally analyzing its transformations and all results. Determining which page of a website is visited by how many users, how much time is left, how the strategies are taken as a result of conversion are the results that will provide positive improvements for every brand and business.
Why Web Analysis is Important?
Each website has its own goals, such as promoting its brand, increasing its sales or brand recognition and thus increasing the number of visitors. In order to do this, first of all, he / she should see how every step he / she has effect on user behavior should advance his / her positive results and try to turn negative results into positive. It is also very important to analyze the behavior and position of competitors in the sector. A website that does not make such determinations cannot be expected to get good feedbacks and stand out from its competitors. The determined results are analyzed and the reflection of each strategy is seen.
Which Elements Should Be Analyzed?
Analyze outstanding competitors and strategies in your industry. For example, suppose you are a cosmetic brand. Evaluate questions such as how your biggest competitors communicate with the user, how they run campaigns, and how your audience is against these strategies. Draw a roadmap by adding the strategies you deem positive to your own plans.
You should measure conversions for campaigns you’ve developed to attract user attention. For example, you have created a social media campaign and you should analyze the evaluations such as how much the campaign attracted the attention of the user, how much visitors and purchases increased, interaction and follow-up transformation. Similarly, visitors from Google advertising campaigns, e-mail marketing, and content marketing campaigns should be analyzed in the same way.
You should consider the channel through which users have reached their preferred website – search engine, social media, backlinks, ad campaigns. In this case, you should add the strategies that you consider effective to your own strategies. Likewise, you should follow the process of coming to your website and maintain effective campaigns.
You should regularly monitor your website, conversion forms, or the audience making the purchase. You should monitor and analyze processes such as number of visitors, new visitors, loyal visitors, which page was visited for how long, demographic characteristics of the audience, bounce and page navigation rates, home pages, and on which page they ended the visit.
Evaluate which websites customers visit, the reasons for loving this website, which campaigns they turn to, and how they approach your brand. You should include the pros of the websites of their preferred brands on your site.
If you sell a product or service, highlight it by analyzing the most popular product or service. To do so, make the measurements as to which product’s page has been reviewed and which product has been purchased, and move these products to the user’s most accessible location on the sitemap.
Measurement and Analysis Tools
The most widely used Google‘s free tool that provides detailed analysis. Keyword traffic, user characteristics, country, city, acquisition information, date and time reports are reported in detail.
Adobe‘s Google Analytics-like web analysis tool. It is a useful tool with social media integration and the ability to provide detailed analysis for mobile users. It can provide bulk data and is useful.
Yahoo is another free analytics tool that provides deep analysis and data. Information and reports are easy to access, view, manage, and personalize, and provide more comprehensive data than Google Analytics.
It offers real-time audience tracking and is distinguished from many other analytical tools with live chat with visitors. It is a paid desktop tool that provides detailed web analysis.
It is a paid application that maps which pages users navigate and measures the pages that receive the most traffic. Provides useful reports to improve conversions and improve the site.
Another free Google analysis and testing tool. It is one of the tools that allows you to test changes made to the impact of content and pages on conversion and shows the user transformation in detail.