Website

Website as a business is the most valuable property you can fully control and have in the digital world. It is the most important area where Digital Marketer does its job. Your website can become more valuable than any real estate you have when you build your Digital Marketing Strategy correctly.

In the digital world whose borders are becoming more and more uncertain and constantly evolving, our website is in control; We can change, correct, manipulate, monitor and measure everything we want.

Digital Transformation and Goals

A conversion is the conversion of traffic to your website to a potential and real customer. Successful conversion of a website depends on its design in accordance with the set goals. From the standpoint of Digital Marketing, a website that serves only as an online brochure describing your business and business is not a successful site.

Of course, you need to create and upload information about your business, products and services in the best way. All these are your conversion goals that you should not forget. All the works that you will do on your website with the following sample titles;

Information about products and services,
Sales-oriented action calls,
Newsletter subscriptions,
Relevant content that allows you to become an authority and make a name for your subject and sector.

conversion should help your goals.

The most important conversion goal for a commercial business is of course the sales process. You also need to set and implement conversion goals that you can track, inform, and direct your potential customers to assist in the sales process.

Reservation
Online Survey [collect tips on your potential audience],
Subscribing to your online newsletter [obtaining approval for future marketing activities]

Examples of other conversion goals are examples.

You should know that transformation plays a key role in Digital Marketing and you should remember that the user experiences you will make through the website are the factors that lead to these conversions.

Creating an Effective Website

For a website to be effective; The first is that it meets the goals of your business, as we have already mentioned, and the second is to meet the expectations and needs of your target audience. In this way, you can turn your potential audience into a customer meeting your website and make your customers more dependent on you.

As is known, a website is first designed, then developed and finally implemented. These processes can be followed by different processes involving different groups, but there are certain stages that shape all website projects, regardless of your approach. These are;

Planning

The most important stage. At this stage, the objectives are first determined for the website [by analyzing the competitors’ sites]. The target audience, how the target audience can reach you online, what they can look for when they reach the work is done. It then links to a calendar when the team will work for the website.

design

No matter how good your content and features of your site are, if your site design is not good, your target audience may experience disappointment with your site-related goals. Therefore, you need to determine the look and feel of your site. Colors to be used, editing and configuration of information, images to be used, navigation, etc. It is very important for users and search engines.

Development

The works are brought together into a site page to reveal the actual page images, content, links and navigation hierarchy is made available.

Testing

Before publishing the website on the Internet, check whether all the work is correct or not. To do the work to eliminate the deficiencies and errors that may arise in the control.

Reactive Web Design

Whichever device (s) your customers access to your site, your site must work in compliance with those devices. If you have an audience using mobile devices, your website must also be mobile-compatible.

Getting Started

To be published on the Internet, that is to take its place in the digital world.

Other Important Topics for the Website

Domain Name Selection

İnternet üzerindeki her web sitesinin sadece kendisine ait bir IP (İnternet Protokol) adresi vardır. Bu IP adresleri 250.88.167.99 gibi birtakım rakamlardan oluşur. IP adreslerinin internet sitesinin adreslerini belirlemesi kullanışlı olmadığı için, bu nümerik adreslere insanların anlayabilecekleri isimler verilebilmesini sağlayan bir sistem geliştirildi ve buna alan adı sistemi denildi. google.com, bembilgisayar.com, e-yaz.com.tr, eso.org.tr gibi alan adları örnek olarak gösterilebilir.

Each web site on the Internet has its own IP address. These IP addresses consist of a number such as 250.88.167.99. Since it is not useful for IP addresses to determine the addresses of the website, a system has been developed to give names that people can understand to these numerical addresses and this is called domain name system. Examples of such domains as google.com, bembilgisayar.com, e-yaz.com.tr,eso.org.tr.

You must have a domain name before you can build your most important property in the digital world. Domain names can be evaluated under two main headings: international and national. You can easily obtain the international domain name online and register it in your name. Registration of domain names with extensions representing countries is provided by meeting the specific requirements of the competent authority providing the domain name. As an example of expressing t give Turkey a domain name extension by presenting documents showing the reasons you can only get from METU.

Things to consider when choosing a Domain Name

Choose a not-so-long domain name that’s easy to remember about your business.
Get many domains
If your potential audience is local, use the domain extension for that country
You can also import domain names with different extensions
Make sure to include the main keywords in the domain

Hosting-Web Site Hosted on the Internet

One of the issues you should take care of before publishing your website is hosting. Hosting is a web server that runs with special software. Hosting in your own structure to make this investment if you do not make a business of size does not make much sense. The truth is that you get the hosting service from a hosting provider. Hosting service is important for fast, secure and continuous operation of your site. The size, design, function, configuration and traffic of your site is important in determining which web hosting option to choose. Your web designer should be able to offer the right hosting service for you by considering all these.

Considerations when choosing a company for web hosting services;

Choose a company in the country where your target audience or primary audience is located.
Ensure the reliability of the service provider.
Find out what support and services they offer.
Search for backup capability. Find out what measures to take in worst cases (such as a disaster).
Look what others say. Please contact with references.
Navigate the companies you think provide the above features to get cheaper service.

Web Designer

If you do not have a team that can do Web Design, you should get help from a professional company to create your website. So, how will you know that the company you are going to receive service is professional in the business. Observe the following recommendations.

Take a look at the sites of the company you will work with.
Review their portfolio
- Get feedback from customers
- Search your reputation online
- Find out if sites are designed to be easily found
- Find out if their work meets Web standards.

Editing Information

You may know what information should be available on your site, and you may be well prepared for it. However, the way you organize and group this information is important. The usefulness of the site, which means that users can easily access the information they are looking for, functionality, recognition by search engine spiders, the ability to easily meet the querying users, has a tremendous role in terms of transformation of traffic to the site.

Creating Active Web Content

The next step after editing the information is to create the contents. You must know your potential audience well to ensure that the content is effective. The content created for the web and the content created for the printed media will be different. Print media is linear, and the web is random. People read the printed content from start to finish, but they go through the web, and online readers want to get the information they need immediately and are impatient. Therefore, content should be prepared to meet the needs of web readers. If we look at the topics to be considered;

Attention:
Create concise, goal-oriented, understandable texts that don’t contain unnecessary words.
Use Headlines:
Avoid too long text and make your content easier to read using headings.
Be Original:
Original content is a must for search engines. It reinforces your authority.
Use the Inverse Pyramid method:
Prioritize the most important points of the article. Sort the supporting details from important to insignificant.
Be consistent:
Make your content understandable and easy to read. Be consistent by providing it across all content.
Close to Your Reader:
Produce your content as if you were writing to the reader itself.
Learn how to:
Try to learn Content Marketing.